AgencyAnalytics
Strong ChoiceAutomated client reporting with white-label options. Set up once, reports ship on schedule. Your clients see your brand, not the tool.
From $79/mo
Prices checked April 5, 2026agencyanalytics.com pricing page
71/100
Tool matchup
AgencyAnalytics vs Looker Studio
AgencyAnalytics vs Looker Studio — paid white-label reporting vs the free live-data standard. Which actually fits your client reporting workflow?
Looker Studio
Strong ChoiceFree dashboarding from Google. Connect data sources, build shareable reports, deliver recurring client dashboards at zero cost. Pro upgrade available at $9 per user per project per month.
Free
Prices checked November 2, 2026cloud.google.com pricing page
77/100
Our Verdict
Looker StudioOur Pick
Looker Studio is the default for solo consultants and small practices. It is completely free, connects to 800+ data sources including Google Analytics, Google Sheets, and most major ad platforms, and delivers live dashboards without a monthly cost. For consultants on a budget or those with 1-3 clients, the price advantage is decisive — Looker Studio handles recurring reporting adequately with no recurring software cost. AgencyAnalytics wins when you need to deliver polished, branded client reports at scale. White-label dashboards with your agency's logo, automated report scheduling, and a client portal that presents data professionally are worth $79/month when you are billing those clients for the reporting service. The template system lets you clone a reporting setup across clients rather than rebuilding in Looker Studio each time. The breakeven math: if your time is worth $75/hour and AgencyAnalytics saves you 1 hour per month in setup and formatting compared to Looker Studio, it pays for itself. The ROI case strengthens with client count — at 5+ clients paying for reporting, the automation value is clear. Solo with 1-2 clients: Looker Studio. Small agency with 5+ reporting clients: AgencyAnalytics.
Verdict
Looker Studio leads by 6 points (strong advantage).
Decision guidance
- Looker Studio currently leads with 77/100.
- Looker Studio strength: Strong on trust.
- AgencyAnalytics trails Looker Studio most on Pricing sanity: 7/15 vs 14/15.
What drives this decision
- Pricing sanity favors Looker Studio by 7 points.
- Integrations favors AgencyAnalytics by 2 points.
- Trust & support favors Looker Studio by 2 points.
Decision shortcuts
Which one fits your practice
Choose AgencyAnalytics if
- Best fit: Consultants shipping white-label report cycles to clients monthly
- Integrations matters most to you: AgencyAnalytics scores 10/15 vs 8/15 for Looker Studio.
- UX polish matters most to you: AgencyAnalytics scores 12/15 vs 11/15 for Looker Studio.
Choose Looker Studio if
- Best fit: Consultants delivering recurring client dashboards on a budget
- Pricing sanity matters most to you: Looker Studio scores 14/15 vs 7/15 for AgencyAnalytics.
- Trust & support matters most to you: Looker Studio scores 10/10 vs 8/10 for AgencyAnalytics.
Client-ready brief
Get this comparison decision brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
- AgencyAnalytics: 71/100
- Looker Studio: 77/100
- Looker Studio leads by 6 points (strong advantage).
Best fit
Who each tool is for
AgencyAnalytics
Strong ChoiceBest for: Consultants shipping white-label report cycles to clients monthly.
Why pick it: White-label reporting with your brand means clients see a polished deliverable, not a third-party tool. Automated scheduling means reports ship without manual work.
Watch for: Minimum $79/mo makes it expensive for 1-2 clients. Build volume first with Looker Studio, then graduate to AgencyAnalytics.
Looker Studio
Strong ChoiceBest for: Consultants delivering recurring client dashboards on a budget.
Why pick it: Completely free with live data connections to Google Analytics, Sheets, BigQuery, and 800+ connectors. The only $0/mo dashboarding tool that handles recurring client reports.
Watch for: Steeper learning curve than Bricks. If you need a one-off report from a spreadsheet, Bricks is faster.
Swipe sideways to compare all columns.
AgencyAnalytics | Looker Studio | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | From $79/mo | Free |
| Integrations | 3+ | 2+ |
| Score breakdown | ||
| Outcome fit | 20/25 | 20/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 7/15 | 14/15 |
| Integrations | 10/15 | 8/15 |
| UX polish | 12/15 | 11/15 |
| Trust & support | 8/10 | 10/10 |
| Summary | ||
| Best for | Consultants shipping white-label report cycles to clients monthly. | Consultants delivering recurring client dashboards on a budget. |
| Key strength | Strong on outcomes | Strong on trust |
| Main weakness | Weaker on pricing | Fewer integrations |
Pricing
Plan-by-plan pricing
AgencyAnalytics
Plan-by-plan pricing is not recorded yet. See the starting price above and the vendor's pricing page.
Prices checked April 5, 2026agencyanalytics.com pricing page
Looker Studio
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | No charge for report creators and viewers |
| Pro | $9 per user / month (billing period not stated) | Per user per project per month; team content management, admin features and Google Cloud support |
Prices checked November 2, 2026cloud.google.com pricing page
Cost calculator
What would you pay?
Seats
Billing
AgencyAnalytics
Plan-by-plan pricing is not recorded yet. See the starting price above and the vendor's pricing page.
Looker Studio
$9 per month · $108 per year
Cheapest plan that fits: Pro, $9 per seat or user
The vendor does not say whether this price is billed monthly or annually.
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
- Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
- AgencyAnalytics: prices checked April 5, 2026 on the vendor's pricing page: agencyanalytics.com
- Looker Studio: prices checked November 2, 2026 on the vendor's pricing page: cloud.google.com
- Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
- Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Recommended by consultants
- Dvir NaamanLooker StudioRecommends itTech & AI stack: Mostly tools for building software, AI and automations
From a consultant who wrote about this tool. This does not affect the score.
Common questions
Questions consultants ask before choosing
Should I use free Looker Studio or pay for AgencyAnalytics?
Looker Studio is free and highly customizable, but requires significant setup time per dashboard. AgencyAnalytics costs money but offers pre-built integrations, automated scheduling, and white-label reports out of the box. If client reporting is a core service, AgencyAnalytics saves enough time to justify the cost.
Can Looker Studio handle all my client reporting needs?
Yes, technically — Looker Studio connects to most data sources and is endlessly customizable. The trade-off is setup time: expect 3-5 hours per client dashboard vs 30 minutes with AgencyAnalytics. For one or two clients, Looker Studio works fine. Beyond that, the time cost adds up.
Which is better for consultants, AgencyAnalytics or Looker Studio?
Looker Studio scores 77/100 and AgencyAnalytics scores 71/100 on Curalo's consultant rubric. The biggest gap is Pricing sanity: Looker Studio 14/15 vs 7/15.
Is AgencyAnalytics or Looker Studio cheaper?
AgencyAnalytics: From $79/mo. Looker Studio's cheapest paid plan is Pro at $9 per user / month (billing period not stated).
When is AgencyAnalytics the wrong choice?
Minimum $79/mo makes it expensive for 1-2 clients. Build volume first with Looker Studio, then graduate to AgencyAnalytics.
When is Looker Studio the wrong choice?
Steeper learning curve than Bricks. If you need a one-off report from a spreadsheet, Bricks is faster.
Guides
Guides for this matchup
Still deciding?
Take our 2-minute quiz and get a personalized tool recommendation for your workflow.
Take the quizMore comparisons