Tool matchup
Apollo vs Hunter Campaigns for consultants. Compare two Lead Gen & Outbound tools on pricing, setup speed, strengths, and Curalo score.
B2B sales intelligence and engagement platform. Build targeted prospect lists → enrich data → reach out with multichannel sequences. Generous free tier available.
Prices checked October 19, 2026apollo.io pricing page
It helps move from prospect list to outbound execution with less tool switching.
Prices checked October 22, 2026hunter.io pricing page
Apollo leads by 9 points (strong advantage).
Decision shortcuts
Client-ready brief
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Best fit
Best for: Independent consultants testing outbound for the first time — free tier covers real campaigns.
Why pick it: The largest B2B contact database available at this price point, with a genuinely useful free tier. You can go from zero to sending outreach in 30 minutes.
Watch for: If you already have a lead source (referrals, inbound), the database is wasted. Use a lighter outreach tool instead.
Best for: Independent consultants running proactive client acquisition workflows.
Why pick it: It helps move from prospect list to outbound execution with less tool switching.
Watch for: Avoid if your acquisition model is referral only and you do not run outbound.
Swipe sideways to compare all columns.
Apollo | Hunter Campaigns | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | Free, paid from $49/mo | Free, paid from $34/mo |
| Intelligence | High | Medium |
| Integrations | 4+ | 4+ |
| Score breakdown | ||
| Outcome fit | 23/25 | 20/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 11/15 | 9/15 |
| Integrations | 12/15 | 11/15 |
| UX polish | 13/15 | 11/15 |
| Trust & support | 9/10 | 8/10 |
| Summary | ||
| Best for | Independent consultants testing outbound for the first time — free tier covers real campaigns. | Independent consultants running proactive client acquisition workflows. |
| Main weakness | Slower to set up | Weaker on pricing |
Pricing
| Plan | Price |
|---|---|
| Free | Free |
| Basic | $49 per seat / month, billed annually |
Prices checked October 19, 2026apollo.io pricing page
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | 50 credits a month; 1 connected email account; 500 recipients per sequence |
| Starter | $34 per account / month, billed annually$49 per account / month, billed monthly | 2,000 credits a month (24,000 a year on yearly billing); 3 email accounts; unlimited team members |
Prices checked October 22, 2026hunter.io pricing page
Cost calculator
$49 per month · $588 per year
Cheapest plan that fits: Basic, $49 per seat or user
$34 per month · $408 per year
Cheapest plan that fits: Starter, $34 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
Common questions
Apollo scores 82/100 and Hunter Campaigns scores 73/100 on Curalo's consultant rubric. The biggest gap is Pricing sanity: Apollo 11/15 vs 9/15.
Apollo's cheapest paid plan is Basic at $49 per seat / month, billed annually. Hunter Campaigns's cheapest paid plan is Starter at $34 per account / month, billed annually.
Apollo has a free plan. Hunter Campaigns has a free plan: 50 credits a month; 1 connected email account; 500 recipients per sequence.
Apollo: $49 a month on Basic. Hunter Campaigns: $34 a month on Starter. Annual list prices where available, before tax.
If you already have a lead source (referrals, inbound), the database is wasted. Use a lighter outreach tool instead.
Avoid if your acquisition model is referral only and you do not run outbound.
Guides
A practical outbound workflow using Apollo plus execution tools so consultants can book qualified calls without overbuilding.
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