Attio
Strong ChoiceModern, flexible CRM that builds itself from your email and calendar. Free up to 3 seats; Plus $35/user/mo billed yearly.
Free, paid from $35/mo
Prices checked October 23, 2026attio.com pricing page
81/100
Tool matchup
Attio vs HubSpot CRM
Attio vs HubSpot CRM — both have a free plan: Attio up to 3 seats, HubSpot up to 2 users. Attio Plus is $35/seat/mo billed yearly ($44 monthly).
HubSpot CRM
DefaultFree CRM with deal pipeline, contact management, email tracking, and meeting scheduling — plus the Breeze AI assistant on every plan, including free. Scales from solo consultant to full agency without switching platforms.
Free, paid from $20/mo
Prices checked October 23, 2026hubspot.com pricing page
87/100
Our Verdict
HubSpot CRMOur Pick
HubSpot CRM scores 87/100 and Attio 81/100. HubSpot leads on outcome fit (24/25 vs 22/25) and integrations (14/15 vs 12/15), and by a point each on pricing (13/15 vs 12/15) and trust (10/10 vs 9/10). Setup and UX are level. Both start free. Attio's Free plan is up to 3 seats, with 3 objects, 3 reports, one email and calendar account per user and 200 emails a month. HubSpot's free plan is up to 2 users, no credit card. Attio Plus is $35 per seat per month billed yearly ($44 monthly), up to 10 seats and 5 objects; Pro is $79 ($99 monthly) with unlimited seats, 12 objects, call intelligence and sequences. HubSpot's paid ladder starts lower and ends higher. Starter is shown from $7 per seat per month billed annually ($10 monthly), but the page marks it as a limited-time offer for new customers against a $20 list price. Sales Hub Professional, where HubSpot lists Sequences and Conversation intelligence, is from $90 per seat per month billed annually, plus a required one-time $1,500 onboarding fee. HubSpot scores higher overall. Attio is worth a look if three people need to share a free CRM, or if you want call intelligence and sequences without the Professional price and onboarding fee: Attio Pro lists both at $79.
Verdict
HubSpot CRM leads by 6 points (strong advantage).
Decision guidance
- HubSpot CRM currently leads with 87/100.
- HubSpot CRM strength: Strong on trust.
- Attio trails HubSpot CRM most on Integrations: 12/15 vs 14/15.
What drives this decision
- Outcome fit favors HubSpot CRM by 2 points.
- Integrations favors HubSpot CRM by 2 points.
- Pricing sanity favors HubSpot CRM by 1 points.
Decision shortcuts
Pick the right tool for your workflow
Both let a very small team start for free. The difference shows when you outgrow the free plan: Attio's paid seats start at $35, HubSpot's at a promotional $7 with a $20 list price.
Choose Attio if
- Three people need to share the free plan: Attio Free is up to 3 seats, HubSpot Free up to 2 users.
- You want to model more than contacts and deals: Attio lists 3 objects on Free, 5 on Plus and 12 on Pro.
- You want call intelligence and sequences without the Professional price: Attio Pro lists both at $79/seat/mo billed yearly, against HubSpot Sales Hub Professional from $90 plus a $1,500 onboarding fee.
Choose HubSpot CRM if
- You want the higher overall score: 87/100 against 81/100, mostly outcome fit and integrations.
- You want the cheapest paid seat: HubSpot Starter is shown from $7/seat/mo billed annually ($10 monthly), against Attio Plus at $35 ($44).
- You may add marketing or service tools later on the same platform.
Avoid this mismatch
- Don't read HubSpot's $7 as the standard price: the page shows $20 struck through, and $7 is a limited-time offer for new customers.
- Don't treat the two free plans as the same size: Attio Free is capped at 3 objects, 3 reports and 200 emails a month.
- Don't expect Sequences on HubSpot Starter: HubSpot lists them from Sales Hub Professional.
Client-ready brief
Get this comparison decision brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
- Attio: 81/100
- HubSpot CRM: 87/100
- HubSpot CRM leads by 6 points (strong advantage).
Best fit
Who each tool is for
Attio
Strong ChoiceBest for: Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in.
Why pick it: Free for up to 3 seats, and records build themselves from your inbox and calendar, so there is almost no manual data entry.
Watch for: Paid tiers are expensive per seat. If you mainly need a sales pipeline with phone and email tools, Pipedrive or HubSpot cost less.
HubSpot CRM
DefaultBest for: Every consultant who tracks more than 5 active prospects or clients.
Why pick it: The free tier is genuinely useful — 2 seats, up to 1,000 contacts, deal pipeline, email tracking, and the Breeze AI assistant at no cost. Most solo consultants don't outgrow it for a while, and it connects to nearly every tool in this catalog.
Watch for: If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Swipe sideways to compare all columns.
Attio | HubSpot CRM | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | Free, paid from $35/mo | Free, paid from $20/mo |
| Integrations | 7+ | 5+ |
| Score breakdown | ||
| Outcome fit | 22/25 | 24/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 12/15 | 13/15 |
| Integrations | 12/15 | 14/15 |
| UX polish | 12/15 | 12/15 |
| Trust & support | 9/10 | 10/10 |
| Summary | ||
| Best for | Solo consultants and 2-3 person practices who want a modern free CRM that fills itself in. | Every consultant who tracks more than 5 active prospects or clients. |
Pricing
Plan-by-plan pricing
Attio
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Up to 3 seats; automatic enrichment, email and calendar sync |
| Plus | $35 per user / month, billed annually$44 per user / month, billed monthly | Up to 10 seats; private lists, enhanced email sending |
| Pro | $79 per user / month, billed annually$99 per user / month, billed monthly | Call intelligence, sequences, advanced reporting |
| Enterprise | Contact sales | Contact sales |
Prices checked October 23, 2026attio.com pricing page
HubSpot CRM
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Free for up to 2 users; no credit card required |
| Starter | $20 per seat / month, billed annually$20 per seat / month, billed monthly | Shown from $7/seat/mo billed annually ($10 monthly) as a limited-time offer for new customers; list price $20/seat/mo. Includes 500 HubSpot Credits |
| Professional | $90 per seat / month, billed annually$100 per seat / month, billed monthly | Sales Hub Professional, from $90/seat/mo billed annually ($100 billed monthly). Adds Sequences, Forecasting and Conversation intelligence; 3,000 HubSpot Credits. Required one-time onboarding fee of $1,500 |
| Enterprise | $150 per seat / month, billed annually | Sales Hub Enterprise, from $150/seat/mo. Adds deal splits, pipeline approvals and a standard sandbox; 5,000 HubSpot Credits. Required one-time onboarding fee of $3,500 |
Prices checked October 23, 2026hubspot.com pricing page
Cost calculator
What would you pay?
Seats
Billing
Attio
$35 per month · $420 per year
Cheapest plan that fits: Plus, $35 per seat or user
HubSpot CRM
$20 per month · $240 per year
Cheapest plan that fits: Starter, $20 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
- Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
- Attio: prices checked October 23, 2026 on the vendor's pricing page: attio.com
- HubSpot CRM: prices checked October 23, 2026 on the vendor's pricing page: hubspot.com
- Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
- Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Recommended by consultants
- Dvir NaamanHubSpot CRMRecommends itTech & AI stack: Mostly tools for building software, AI and automations
From a consultant who wrote about this tool. This does not affect the score.
Common questions
Questions consultants ask before choosing
Which free plan is bigger?
Attio Free allows up to 3 seats, 3 objects, 3 reports, one email and calendar account per user and 200 emails a month. HubSpot's free plan allows up to 2 users with no credit card. Read on each vendor's pricing page on October 23, 2026.
What does a paid seat cost?
Attio Plus is $35 per seat per month billed yearly ($44 monthly) and Pro is $79 ($99). HubSpot Starter is shown from $7 billed annually ($10 monthly), a limited-time offer for new customers against a $20 list price; Sales Hub Professional is from $90 billed annually plus a required one-time $1,500 onboarding fee.
Which plan has call intelligence and sequences?
On Attio, Pro ($79 per seat per month billed yearly). On HubSpot, Sales Hub Professional lists Sequences and Conversation intelligence, from $90 per seat per month billed annually.
Which is better for consultants, Attio or HubSpot CRM?
HubSpot CRM scores 87/100 and Attio scores 81/100 on Curalo's consultant rubric. The biggest gap is Integrations: HubSpot CRM 14/15 vs 12/15.
Is Attio or HubSpot CRM cheaper?
Attio's cheapest paid plan is Plus at $35 per user / month, billed annually. HubSpot CRM's cheapest paid plan is Starter at $20 per seat / month, billed annually.
Do Attio and HubSpot CRM have a free plan?
Attio has a free plan: Up to 3 seats; automatic enrichment, email and calendar sync. HubSpot CRM has a free plan: Free for up to 2 users; no credit card required.
What would one user pay for Attio or HubSpot CRM?
Attio: $35 a month on Plus. HubSpot CRM: $20 a month on Starter. Annual list prices where available, before tax.
When is Attio the wrong choice?
Paid tiers are expensive per seat. If you mainly need a sales pipeline with phone and email tools, Pipedrive or HubSpot cost less.
When is HubSpot CRM the wrong choice?
If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Guides
Guides for this matchup
From Solo to Firm: Scaling Your Consulting Practice
Your tool needs change at every growth stage. A practical guide to the technology, processes, and decisions that take you from solo consultant to small firm — without losing what made you great.
The Consultant's Pricing Playbook: From Hourly to Value-BasedA framework to evaluate five pricing models, calculate what to charge, and build tiered packages — with formulas, scripts, and sourced benchmarks for solo consultants.
Stop Copy-Pasting Between Five Tabs: How to Connect Your Consulting StackThe practical guide to wiring your consulting tools together. Which integrations actually matter, what to automate first, and the mistakes that silently break your workflow.
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