folk
Strong ChoiceLightweight relationship CRM with a LinkedIn extension and email campaigns. No free plan; Standard $24/member/mo billed yearly.
From $24/mo
Prices checked October 21, 2026folk.app pricing page
77/100
Tool matchup
folk vs HubSpot CRM
folk vs HubSpot CRM — which is better for consultants? Side-by-side scoring on workflow fit, pricing, setup speed, and 3 more dimensions. See the winner.
HubSpot CRM
DefaultFree CRM with deal pipeline, contact management, email tracking, and meeting scheduling — plus the Breeze AI assistant on every plan, including free. Scales from solo consultant to full agency without switching platforms.
Free, paid from $20/mo
Prices checked October 23, 2026hubspot.com pricing page
87/100
Verdict
HubSpot CRM leads by 10 points (strong advantage).
Decision guidance
- HubSpot CRM currently leads with 87/100.
- HubSpot CRM strength: Strong on trust.
- folk trails HubSpot CRM most on Integrations: 10/15 vs 14/15.
What drives this decision
- Integrations favors HubSpot CRM by 4 points.
- Outcome fit favors HubSpot CRM by 2 points.
- Pricing sanity favors HubSpot CRM by 2 points.
Decision shortcuts
Which one fits your practice
Choose folk if
- Best fit: Consultants who win work through networking and referrals and want to stay in touch with people systematically
Choose HubSpot CRM if
- Best fit: Every consultant who tracks more than 5 active prospects or clients
- Integrations matters most to you: HubSpot CRM scores 14/15 vs 10/15 for folk.
- Trust & support matters most to you: HubSpot CRM scores 10/10 vs 8/10 for folk.
- You want the lower paid entry: Starter at $20 vs $24 for folk.
- You want to start on a free plan (folk lists none).
Client-ready brief
Get this comparison decision brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
- folk: 77/100
- HubSpot CRM: 87/100
- HubSpot CRM leads by 10 points (strong advantage).
Best fit
Who each tool is for
folk
Strong ChoiceBest for: Consultants who win work through networking and referrals and want to stay in touch with people systematically.
Why pick it: Built for relationship-led selling: capture a contact from LinkedIn in one click and follow up from the same place.
Watch for: No free plan, and the account is locked after the trial. If you need deep sales automation or reporting, Pipedrive or HubSpot are stronger.
HubSpot CRM
DefaultBest for: Every consultant who tracks more than 5 active prospects or clients.
Why pick it: The free tier is genuinely useful — 2 seats, up to 1,000 contacts, deal pipeline, email tracking, and the Breeze AI assistant at no cost. Most solo consultants don't outgrow it for a while, and it connects to nearly every tool in this catalog.
Watch for: If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Swipe sideways to compare all columns.
folk | HubSpot CRM | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | From $24/mo | Free, paid from $20/mo |
| Intelligence | Medium | High |
| Integrations | 6+ | 5+ |
| Score breakdown | ||
| Outcome fit | 22/25 | 24/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 11/15 | 13/15 |
| Integrations | 10/15 | 14/15 |
| UX polish | 12/15 | 12/15 |
| Trust & support | 8/10 | 10/10 |
| Summary | ||
| Best for | Consultants who win work through networking and referrals and want to stay in touch with people systematically. | Every consultant who tracks more than 5 active prospects or clients. |
| Key strength | Strong on outcomes | Strong on trust |
| Main weakness | Fewer integrations | Slower to set up |
Pricing
Plan-by-plan pricing
folk
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Standard | $24 per user / month, billed annually$30 per user / month, billed monthly | Pipelines, email campaigns, enrichment, LinkedIn extension |
| Premium | $48 per user / month, billed annually$60 per user / month, billed monthly | Deals, email sequences, dashboards, API |
| Enterprise | Contact sales | From $80 per member per month billed yearly |
Prices checked October 21, 2026folk.app pricing page
HubSpot CRM
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Free for up to 2 users; no credit card required |
| Starter | $20 per seat / month, billed annually$20 per seat / month, billed monthly | Shown from $7/seat/mo billed annually ($10 monthly) as a limited-time offer for new customers; list price $20/seat/mo. Includes 500 HubSpot Credits |
| Professional | $90 per seat / month, billed annually$100 per seat / month, billed monthly | Sales Hub Professional, from $90/seat/mo billed annually ($100 billed monthly). Adds Sequences, Forecasting and Conversation intelligence; 3,000 HubSpot Credits. Required one-time onboarding fee of $1,500 |
| Enterprise | $150 per seat / month, billed annually | Sales Hub Enterprise, from $150/seat/mo. Adds deal splits, pipeline approvals and a standard sandbox; 5,000 HubSpot Credits. Required one-time onboarding fee of $3,500 |
Prices checked October 23, 2026hubspot.com pricing page
Cost calculator
What would you pay?
Seats
Billing
folk
$24 per month · $288 per year
Cheapest plan that fits: Standard, $24 per seat or user
HubSpot CRM
$20 per month · $240 per year
Cheapest plan that fits: Starter, $20 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
How we checked
- Scores: Curalo rates each tool out of 100 on six consultant criteria (outcome fit, setup speed, pricing, integrations, UX, trust and support). See the scoring method
- folk: prices checked October 21, 2026 on the vendor's pricing page: folk.app
- HubSpot CRM: prices checked October 23, 2026 on the vendor's pricing page: hubspot.com
- Plans, limits and platforms are copied from each vendor's pricing page in the vendor's own terms.
- Anything a vendor does not publish is shown as not listed rather than guessed. Prices change, so confirm on the vendor's page before buying.
Recommended by consultants
- Dvir NaamanHubSpot CRMRecommends itTech & AI stack: Mostly tools for building software, AI and automations
From a consultant who wrote about this tool. This does not affect the score.
Common questions
Questions consultants ask before choosing
Which is better for consultants, folk or HubSpot CRM?
HubSpot CRM scores 87/100 and folk scores 77/100 on Curalo's consultant rubric. The biggest gap is Integrations: HubSpot CRM 14/15 vs 10/15.
Is folk or HubSpot CRM cheaper?
folk's cheapest paid plan is Standard at $24 per user / month, billed annually. HubSpot CRM's cheapest paid plan is Starter at $20 per seat / month, billed annually.
Do folk and HubSpot CRM have a free plan?
folk lists no free plan. HubSpot CRM has a free plan: Free for up to 2 users; no credit card required.
What would one user pay for folk or HubSpot CRM?
folk: $24 a month on Standard. HubSpot CRM: $20 a month on Starter. Annual list prices where available, before tax.
When is folk the wrong choice?
No free plan, and the account is locked after the trial. If you need deep sales automation or reporting, Pipedrive or HubSpot are stronger.
When is HubSpot CRM the wrong choice?
If you manage fewer than 5 clients total and use referrals exclusively, a spreadsheet works fine. HubSpot shines when your pipeline has volume.
Guides
Guides for this matchup
From Solo to Firm: Scaling Your Consulting Practice
Your tool needs change at every growth stage. A practical guide to the technology, processes, and decisions that take you from solo consultant to small firm — without losing what made you great.
The Consultant's Pricing Playbook: From Hourly to Value-BasedA framework to evaluate five pricing models, calculate what to charge, and build tiered packages — with formulas, scripts, and sourced benchmarks for solo consultants.
Stop Copy-Pasting Between Five Tabs: How to Connect Your Consulting StackThe practical guide to wiring your consulting tools together. Which integrations actually matter, what to automate first, and the mistakes that silently break your workflow.
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