Tool matchup
ConvertKit (now Kit) vs MailerLite — Kit's free plan covers up to 10,000 subscribers, MailerLite's 250. At 1,000 subscribers, Kit Creator is $33/mo billed yearly and MailerLite Comfort $17.10.
Email marketing platform built for creators and solo operators. Visual automation builder, landing pages, and commerce features. Turn your audience into a pipeline.
Prices checked October 23, 2026kit.com pricing page
Email newsletters, automations, landing pages and simple digital products. Free up to 250 subscribers; paid from $12/mo.
Prices checked October 23, 2026mailerlite.com pricing page
MailerLite scores 79/100 and Kit (formerly ConvertKit) 71/100. MailerLite leads on pricing (12/15 vs 8/15), outcome fit (20/25 vs 18/25) and integrations (12/15 vs 10/15). Setup, UX and trust are level. The free plans are very different. Kit's covers up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts, tagging and segmentation, and the ability to sell digital products and subscriptions. Automations and sequences start on Creator. MailerLite's free plan covers 250 subscribers and 2,500 emails a month, 2 seats, 3 active automations, a landing page and signup forms. On paid plans, prices rise with list size on both pages. At 1,000 subscribers, Kit Creator is $33 a month billed yearly ($390; $39 monthly) and MailerLite Comfort is $17.10 billed yearly ($19 monthly). At 5,000 it is $75 against $44.10, and at 10,000 $116 against $80.10. The comparison is not like for like: Comfort lists 50 automations and 3 seats, while Kit Creator lists unlimited visual automations and sequences. MailerLite's Power plan, with unlimited automations and seats, is $35.10 at 1,000 subscribers, $62.10 at 5,000 and $116.10 at 10,000, so against Kit Creator it is roughly level at 1,000 and 10,000 and cheaper at 5,000. MailerLite scores higher, and Comfort costs well below Kit Creator; the like-for-like Power plan is about level on price. Kit is the better pick if your list is between 250 and 10,000 and you only need to send broadcasts for free.
MailerLite leads by 8 points (strong advantage).
Decision shortcuts
Both send newsletters and automations to a list. The practical split: Kit's free plan holds a much bigger list, while MailerLite's paid plans cost less at the same list size.
Client-ready brief
Send a concise summary of winner, trade-offs, and rollout recommendation.
Best fit
Best for: Consultants building an email list to generate inbound leads from content and referrals.
Why pick it: Visual automations (unlimited on the paid Creator plan) let you build nurture sequences that warm leads over weeks without manual follow-up. The free plan covers up to 10,000 subscribers with unlimited landing pages, forms, and broadcasts.
Watch for: If you do not publish content or build an email list, this tool has no use case. Focus on outbound tools instead.
Best for: Consultants starting an email list who want automations and landing pages at a low price.
Why pick it: One of the cheapest credible ways to run a newsletter with welcome sequences and landing pages, with a free plan to start.
Watch for: The free plan is small (250 subscribers). If you want discovery and growth tools for a media-style newsletter, Beehiiv or Substack fit better.
Swipe sideways to compare all columns.
Kit | MailerLite | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | Free, paid from $33/mo | Free, paid from $10.80/mo |
| Intelligence | Medium | High |
| Integrations | 3+ | 6+ |
| Score breakdown | ||
| Outcome fit | 18/25 | 20/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 8/15 | 12/15 |
| Integrations | 10/15 | 12/15 |
| UX polish | 12/15 | 12/15 |
| Trust & support | 9/10 | 9/10 |
| Summary | ||
| Best for | Consultants building an email list to generate inbound leads from content and referrals. | Consultants starting an email list who want automations and landing pages at a low price. |
| Main weakness | Weaker on pricing | Slower to set up |
Pricing
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33 per account / month, billed annually$39 per account / month, billed monthly | Price shown is for 1,000 subscribers and rises with list size; unlimited visual automations and sequences |
| Pro | $66 per account / month, billed annually$79 per account / month, billed monthly | Price shown is for 1,000 subscribers; limited-time offer of $50/mo for the first year on yearly billing; subscriber engagement scoring, unlimited users |
Prices checked October 23, 2026kit.com pricing page
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | Up to 250 subscribers and 2,500 emails per month; 2 user seats; 3 active automations; 1 landing page; signup forms |
| Comfort | $10.80 per account / month, billed annually$12 per account / month, billed monthly | Quoted at 500 subscribers ($12 monthly; $10.80/mo billed yearly, $129.60/yr); $17.10 billed yearly at 1,000 subscribers; price rises with list size. 5,000 monthly emails at 500 subscribers, 50 automations, 3 user seats |
| Power | $22.50 per account / month, billed annually$25 per account / month, billed monthly | Quoted at 500 subscribers ($25 monthly; $22.50/mo billed yearly, $270/yr); $35.10 billed yearly at 1,000 subscribers; price rises with list size. Unlimited emails, automations and user seats |
Prices checked October 23, 2026mailerlite.com pricing page
Cost calculator
$33 per month · $396 per year
Cheapest plan that fits: Creator, $33 per seat or user
$10.80 per month · $129.60 per year
Cheapest plan that fits: Comfort, $10.80 per seat or user
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
Used by consultants
From a consultant who wrote about this tool. This does not affect the score.
Common questions
Yes. Kit's own site says "ConvertKit is now Kit". Read on October 23, 2026.
Kit Creator is $75 a month billed yearly ($890 a year; $89 monthly). MailerLite Comfort is $44.10 billed yearly ($49 monthly) and Power is $62.10 ($69 monthly). Both vendors' pages scale the price with list size.
MailerLite Free lists 3 active automations, a landing page and signup forms for up to 250 subscribers and 2,500 emails a month. Kit Free covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; automations and sequences start on Creator.
MailerLite scores 79/100 and Kit scores 71/100 on Curalo's consultant rubric. The biggest gap is Pricing sanity: MailerLite 12/15 vs 8/15.
Kit's cheapest paid plan is Creator at $33 per account / month, billed annually. MailerLite's cheapest paid plan is Comfort at $10.80 per account / month, billed annually.
Kit has a free plan: Up to 10,000 subscribers; unlimited landing pages, forms and broadcasts. MailerLite has a free plan: Up to 250 subscribers and 2,500 emails per month; 2 user seats; 3 active automations; 1 landing page; signup forms.
Kit: $33 a month on Creator. MailerLite: $10.80 a month on Comfort. Annual list prices where available, before tax.
If you do not publish content or build an email list, this tool has no use case. Focus on outbound tools instead.
The free plan is small (250 subscribers). If you want discovery and growth tools for a media-style newsletter, Beehiiv or Substack fit better.
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