Tool matchup
Looker Studio vs Swydo for consultants. Compare two Delivery & Reporting tools on pricing, setup speed, strengths, and Curalo score.
Free dashboarding from Google. Connect data sources, build shareable reports, deliver recurring client dashboards at zero cost. Pro upgrade available at $9 per user per project per month.
Prices checked November 2, 2026cloud.google.com pricing page
Marketing reporting and monitoring platform for agencies with scheduled reports, goal tracking, and 30+ data connectors.
Prices checked April 5, 2026swydo.com pricing page
Looker Studio leads by 5 points (close call).
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Best fit
Best for: Consultants delivering recurring client dashboards on a budget.
Why pick it: Completely free with live data connections to Google Analytics, Sheets, BigQuery, and 800+ connectors. The only $0/mo dashboarding tool that handles recurring client reports.
Watch for: Steeper learning curve than Bricks. If you need a one-off report from a spreadsheet, Bricks is faster.
Best for: Performance marketers and consultants who need automated reporting plus monitoring alerts across channels.
Why pick it: Combines automated reporting with monitoring signals so client reporting can be more proactive.
Watch for: If your reporting stack already runs in a custom BI environment, this can duplicate tooling.
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Looker Studio | Swydo | |
|---|---|---|
| Quick facts | ||
| Pricing sanity | Free | From $69/mo |
| Integrations | 2+ | 5+ |
| Score breakdown | ||
| Outcome fit | 20/25 | 19/25 |
| Setup speed | 14/20 | 14/20 |
| Pricing sanity | 14/15 | 9/15 |
| Integrations | 8/15 | 11/15 |
| UX polish | 11/15 | 11/15 |
| Trust & support | 10/10 | 8/10 |
| Summary | ||
| Best for | Consultants delivering recurring client dashboards on a budget. | Performance marketers and consultants who need automated reporting plus monitoring alerts across channels. |
| Main weakness | Fewer integrations | Weaker on pricing |
Pricing
| Plan | Price | Limits (vendor's wording) |
|---|---|---|
| Free | Free | No charge for report creators and viewers |
| Pro | $9 per user / month (billing period not stated) | Per user per project per month; team content management, admin features and Google Cloud support |
Prices checked November 2, 2026cloud.google.com pricing page
Plan-by-plan pricing is not recorded yet. See the starting price above and the vendor's pricing page.
Prices checked April 5, 2026swydo.com pricing page
Cost calculator
$9 per month · $108 per year
Cheapest plan that fits: Pro, $9 per seat or user
The vendor does not say whether this price is billed monthly or annually.
Plan-by-plan pricing is not recorded yet. See the starting price above and the vendor's pricing page.
Uses list prices from each vendor's pricing page, before tax and discounts. Free plans and custom-quote plans are left out.
Method
Recommended by consultants
From a consultant who wrote about this tool. This does not affect the score.
Common questions
Looker Studio scores 77/100 and Swydo scores 72/100 on Curalo's consultant rubric. The biggest gap is Pricing sanity: Looker Studio 14/15 vs 9/15.
Looker Studio's cheapest paid plan is Pro at $9 per user / month (billing period not stated). Swydo: From $69/mo.
Steeper learning curve than Bricks. If you need a one-off report from a spreadsheet, Bricks is faster.
If your reporting stack already runs in a custom BI environment, this can duplicate tooling.
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